About White Griffin

White Griffin was established in 2016 to support the sport and culture industries with transitioning their operations to a sustainable future. We have decades of experience working within the worlds of sport and music, giving us a deep understanding of the complexities of making this change happen. With a particular emphasis on all things equine, we are passionate about supporting the horseracing and equine sport industries both in the UK and worldwide. We are a team of chartered environmentalists and industry experts, meaning we can uniquely offer a deep understanding of operations as well as technical advice based on science.

Our process

We work with our clients to understand what environmental sustainability means to them in their business, what goals and targets they want to set and how they can get there through a roadmap of change. We focus our attention on a strong communications strategy to facilitate understanding and drive the desire for change, as well as solutions which are workable and logical for each individual business.

Meet the Senior Team

We work hand in glove with our business partners Hope Solutions on all of our projects, offering decades of scientific knowledge and experience to our clients. Our team is small enough to be agile and to give every client a personal approach, but large enough to boast decades of experience in operations and environmental sustainability. Every project is headed up by Ruth and Zoe, meaning every client gets the personal treatment that is needed, supported by our dedicated team of specialists who create strength and depth across a range of disciplines.

Ruth Dancer

Director

Ruth worked in the sports industry for 18 years, with venues and events including London 2012 Olympic and Paralympic Games, England 2015 Rugby World Cup, Goodwood, Wimbledon, HSBC World Match Play, Formula 1, Lingfield Estate and Queen’s Tennis Tournament.

A Chartered Environmentalist and MIEMA, Ruth qualified from the Cambridge Institute for Sustainable Leaders, is PRINCE2 and Agile Project Management qualified, BSI PAS2060 and has an MA from Cambridge University, Ruth specialises in sustainability projects in the sporting sector, with an emphasis on communications, stakeholder management, operations and commercial risk and opportunity.

Zoe Rudge

Senior Sustainability Consultant

Zoe is a specialist in carbon accounting, with a wealth of knowledge surrounding all aspects of reporting, from SECR to SBTi, GHG Protocol, ISO14064, ISO14067, PAS 2060, ISO14068, TCFD and everything in between.

A keen equestrian, Zoe has ridden her whole life, with a particular love for showjumping. This specialism means that not only does she have expertise in sustainability, she makes it relatable and relevant to the horse sector.

Zoe has a BSc (Hons) in Environmental Science, an MSc in Oceanography and is an associate member of the Institute of Marine Engineering, Science and Technology (AMIMarEST). 

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